![]() ![]() “You still have to go and get out there and promote the message of LuLaRoe no matter how much egg is on your face,” adds Furst. (A Providence spokesperson called the countersuit “outrageous.”) According to Business Insider, multiple lawsuits did not stop DeAnne from celebrating her 60th birthday with a masquerade-themed party, acrobatic performances, an altar gilded with 18-karat gold leaf, and a seven-minute dance performance to Ace of Base, among other artists. LuLaRoe denied the claims in the lawsuit and filed a $1 billion countersuit against Providence Industries alleging fraud, breach of contract, and unfair business practices. In one such suit, seeking $63 million in damages, LuLaRoe’s manufacturer Providence Industries alleges that the company “created a web of shell companies in order to protect their high-value assets, including a Wyoming ranch worth more than $7 million, luxury Koenigsegg cars, and a Gulfstream jet,” according to Business Insider. “They were involved in a lot of lawsuits when we spoke with them, but they were still in business,” says Furst. That background inspired her to produce LuLaRich, an Amazon docuseries about LuLaRoe’s rise and fall, premiering September 10. ![]() While growing up in Panama City, Florida, her mother had also fallen prey to a multilevel-marketing company she believed could save her family’s finances. ![]() When Oscar-nominated filmmaker Cori Shepherd Stern first started hearing these stories, after falling down the LuLaRoe rabbit hole on her own social media accounts, she felt a familiar pang of heartbreak. According to the attorney general’s office, LuLaRoe made some of their retailers believe that if they invested between $500 and $5,000 in startup costs, they could “rescu their families during financial crisis.” (The suit was settled in 2021.) (You’ve probably seen their leggings, available in loud cat and pizza prints, peddled in your Facebook feed.)Īccording to a 2019 suit filed by the Washington state attorney general, their multilevel-marketing company is also a pyramid scheme that bilked thousands of people out of millions of dollars. DeAnne Stidham is a Mormon mother of 14 with Barbie-blonde hair, studded designer stilettos, and a cozy Kris Jenner charm who, with her husband Mark, founded the billion-dollar company LuLaRoe. ![]()
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